Lifting brand and sales for Australia’s softest recycled toilet paper

The Challenge

icare is an Australian, family-run business producing quality recycled toilet paper and tissues that consistently tests comparatively in comfort and quality against the major, non-recycled brands.

Available primarily through supermarkets, tracking digital marketing success is quite a challenge. Our task was to identify their key audience and drive meaningful sales growth. What’s more, we had to develop a way to measure tangible brand uplift and increased sales through their retail channels.